USA Today

Brand Activation & Immersion USA Today Offers Consumers AR Experiences In Its Mobile App

The latest update to the app, which gives users a chance to experience news in their everyday life, simulates a live rocket launch

Packaging & Product Engagement How AR Prompts Deeper Consumer Engagement Around Content

Major media brands are producing augmented reality content that adds an interactive layer to their storytelling

USA Today's AR App Lets Users Experience A Rocket Launch At Home

The publication released a new augmented reality app called 321 Launch that follows in the footsteps of other news media outlets in embracing AR technology

Entertainment Google Assistant Can Give You The Latest Olympics Updates

USA TODAY is partnering with Google for the 2018 Winter Olympics, offering exclusive content on Google Assistant

Advertising How USA TODAY Is Building Advertising Within Virtual Reality

PSFK interviewed VP of USA TODAY's branded content branch GET Creative Kelly Andresen about how the studio is moving the needle in the VR ad space

Design 9 Stories You Need To Know Today

Amazon to begin Sunday deliveries, Lady Gaga and Jeff Koons redesign USA Today's logo, and other top stories.

Technology Pentagram Rebrands Billboard Magazine

Billboard Magazine embraces a minimalist information design approach in a recent facelift.

Luxury Will Paywalls Finally Win Out In The US?

More and more American publications are charging for access to online content, even though users are resisting.

Advertising 1 in 5 U.S. Adults Sports A Tattoo, CDC Finds [Headlines]

A study by the Center for Disease Control finds that tattoos are more common than ever, with 21% of American adults donning one.

Luxury Orbitz Shows Higher Travel Prices On Macs Than PCs [Headlines]

If you're booking hotels using an Apple computer, you may be getting less of a bargain.

Gaming & Play Wearable Smart Meter Turns Fitness Into An Interactive Game [Future Of Gaming]

PSFK spoke about the Future Of Gaming with the founder of Switch2Health, a company producing wearable technology that keeps track of an individual’s fitness achievements and provides incentives that reward healthy behavior.

Design "Feeling" Prosthetic Limb Offers Sensation To Amputees

Scientists have developed prosthetic limbs that allow users to feel once again.