volkswagen

Automotive Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

Analysis How Brands Like Volkswagen Are Rethinking Everyday Tech With Voice-Activated Engagement

From PSFK's Creating Next-Gen Content Experiences report, here is how three brands are incorporating voice activation and audio-based technology to make consumer-technology interactions more entertaining and efficient

Loyalty & Membership BMW And Daimler Join Forces To Offer Customers More Mobility Services

Merging their individual rideshares into one, Jurbey is the two brand's joint platform designed to better serve customers and broaden services as well as enable experimentation with next-gen tech like EV charging

Brand Activation & Immersion Volkswagen Children’s App Creates Location-Based Interactive Experiences

German Automaker Volkswagen plans to reach parents by appealing to children with a GPS-enabled interactive storytelling app

Packaging & Product Engagement Ford And Volkswagen Team Up For Next Automotive Generation

The two brands forge an alliance as the automotive world continues to reinvent itself, planning to produce better cars, a mobility service and to explore next-gen tech like autonomous vehicles

Delivery & Logistics Volkswagen Customers Can Build Their Own e-Golf Car

Buyers can opt to experience assembling their new e-Golf alongside professionals, and get a behind-the-scenes look at Volkswagen engineering

Automotive Volkswagen's Car-Sharing Program Offers Customers Package And Dry Cleaning Drop-Off

The automaker's We Share service aims to engage younger urban demographics fond of ride-share services as well as differentiate itself in a bustling market by offering extra amenities

Post Purchase Service & Support Volkswagen's Last-Chance-To-Buy Auctions Help Push Premium Cars Online

Volkswagen Financial Services U.K.  launched specifically-timed auctions every Thursday to offer auto dealers the chance to buy cars at discounted prices from its unsold stock

Loyalty & Membership Subscription Platform Lets Indie Car Dealers Offer Users All-Inclusive Driving Experiences

Flexdrive's platform enables international car subscription providers like Sweden's Dribe to offer consumers more service, addressing growing consumer demand for mobility sharing and providing more alternatives to purchasing or leasing cars

Brand Activation & Immersion Jaguar Modifies Its Approach To Retain Its Roar As A Quieter, Electrified Brand

Faced with technology-driven upheaval, the luxury auto brand is fostering continuity between its past and future, sustaining its reputation for speed and power that consumers recognize while also offering them an environmentally friendly model

Shopper Education & Assistance Porsche's Digital Service Helps Electric Car Owners Charge Up Anywhere

With a free app that finds available charging stations and handles payment, the auto maker wants to simplify the experience of driving an electric vehicle—even if it's not a Porsche

Features How Brands Are Enriching The Product Experience With Augmented Reality

Brands are using AR to tell the story behind a product or highlight future concepts, helping to immerse and inform consumers about company values and sources of inspiration

Fashion & Apparel Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Design How Automotive Groups Are Designing For Ridesharing

Transportation companies, particularly auto makers, are creating products and services specifically for vehicle sharing as the end of car ownership looms on the horizon