volkswagen

Automotive Volkswagen Children’s App Creates Location-Based Interactive Experiences

German Automaker Volkswagen plans to reach parents by appealing to children with a GPS-enabled interactive storytelling app

Brand Activation & Immersion Ford And Volkswagen Team Up For Next Automotive Generation

The two brands forge an alliance as the automotive world continues to reinvent itself, planning to produce better cars, a mobility service and to explore next-gen tech like autonomous vehicles

Delivery & Logistics Volkswagen Customers Can Build Their Own e-Golf Car

Buyers can opt to experience assembling their new e-Golf alongside professionals, and get a behind-the-scenes look at Volkswagen engineering

Loyalty & Membership Volkswagen's Car-Sharing Program Offers Customers Package And Dry Cleaning Drop-Off

The automaker's We Share service aims to engage younger urban demographics fond of ride-share services as well as differentiate itself in a bustling market by offering extra amenities

Post Purchase Service & Support Volkswagen's Last-Chance-To-Buy Auctions Help Push Premium Cars Online

Volkswagen Financial Services U.K.  launched specifically-timed auctions every Thursday to offer auto dealers the chance to buy cars at discounted prices from its unsold stock

Shopper Marketing & Promotions How Brands Are Enriching The Product Experience With Augmented Reality

Brands are using AR to tell the story behind a product or highlight future concepts, helping to immerse and inform consumers about company values and sources of inspiration

Fashion & Apparel Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Design How Automotive Groups Are Designing For Ridesharing

Transportation companies, particularly auto makers, are creating products and services specifically for vehicle sharing as the end of car ownership looms on the horizon

Automotive Electrification And Autonomy Stand Out At The 2018 Geneva Motor Show

Self-driving mobility concepts and zero-emission vehicles outnumbered traditional petrol-powered debuts

Hotels, Hospitality & Travel This Van Is Designed As The World's First Electric Ridesharing Vehicle

MOIA, a Volkswagen company, introduces the first electric vehicle created specifically for ridesharing use

Technology Shell's New Power Stations Recharge Electric Vehicles In As Little As Five Minutes

The stations, part of a joint venture with several different car manufactures, will be launching across 10 European countries

Retail Volkswagen Unveils A New Interactive Automotive Retail Store

Volkswagen opened its first retail store in Birmingham, England with numerous interactive experiences for customers to engage with while they browse

Design Volkswagen Will Debut An Electric Bus In 2022

The vehicle will be a reinterpretation of the classic VW Microbus

Hotels, Hospitality & Travel Volkswagen Cars Will Soon Be Able To Talk To Each Other

Volkswagen will outfit all models with pWLAN technology by 2019