water

Analysis How Evian And PepsiCo Are Merging Sustainability And Wellness With Integrated Tech

Taking advantage of the latest advancements, these bottled-drink brands are upgrading the product experience to offer tech-enabled wellness hubs that help consumers achieve healthy-living goals while reducing waste from single-use plastic

Design Evian Goes Carbon Neutral With Collapsable, Recycled Water Dispenser

The premium water brand is testing out a collapsable dispenser made from thin plastic that is easy to recycle and co-created with consumers

Food & Beverage PepsiCo Empowers Consumers To Go Green With Personalized Hydration Platform

The beverage retailer's dispensary system uses mobile technology to enable customers to personalize hydration goals and track environmental footprint

Fashion & Apparel Interview: How Ethical Retail Can Create A Positive Feedback Loop

PSFK speaks to the founder of social impact consultancy Conspiracy of Love to learn more about how today's retailers can do good while doing business, integrating purpose into their products and services

Features How Beverage Brands Like Stella Artois Are Elevating The Post-Purchase Experience

From PSFK's Elevating The New Beverage Experience, here's how four innovative retailers have created unique experiences to engage consumers beyond the purchase

Delivery & Logistics How Beverage Brands Like Loop Drive Loyalty With Subscription Services

Ship-to-home subscription programs add convenience to the beverage purchasing experience, from wine clubs to reusable packaging

Beauty Interview: How A L'Oréal-Backed Brand Is Changing The Conversation Around Organic Beauty

The founder of sustainable & organic beauty brand Seed Phytonutrients explains how the shift in natural beauty and personal care distribution channels has the potential to benefit everyone, from farmers and brands to consumers and the environment

Banks, Insurance & Financial Services Interview: How Media Outlet Hacking Finance Delivers Content For A Fairer Future

Editor Leslie Campisi explains how the online publication aims to democratize finance by diversifying who talks about it, striving to redefine the industry from the ground up and describing how that will occur through integration with other sectors

Health Danone Caps Font Vella Water With App-Integrated, Reusable Hydration Tracker

The digitally integrated caps are designed to align with consumer values like sustainability and wellness, letting them reuse the top on any water bottle and linking with a hydration-tracking app

Brand Activation & Immersion Interview: How A Hemp Beverage Co Builds Its Brand Around A Solution, Not Ingredients

PSFK speaks to Benjamin Witte, founder of hemp-infused drink brand Recess, about his approach to functional beverage, focusing on the solutions that consumers want—relaxation, productivity, creativity—rather than CBD hype

Interview PSFK Retail Conference Preview: How Eileen Fisher Enables Conscious Retailing

Ahead of presenting at PSFK's Future of Retail 2019 Conference next month, Eileen Fisher's Vice President, Amy Hall, shares how the brand manages to balance profitability with sustainability, and drive engagement by providing solutions to consumer demand for ethical, transparent retail

Home IKEA And Tom Dixon Encourage Urbanites To Grow Their Own Food

The partnership will debut design ideas and products at London's Chelsea Flower Show to encourage urbanites to implement home-agriculture practices for a sustainable global future

Hotels, Hospitality & Travel Marriott Guests Can Customize Virtual Room Decor By Scanning A Pepsi Water Bottle

Marriott Hotels is collaborating with PepsiCo Lifewtr AR-enabled bottles for a virtual art activation that allows guests to customize a digital hotel room, choosing from a mobile gallery or even creating their own art

Packaging & Product Engagement Beverage Brand Offers Consumers Herbal Water As Healthy Alcohol Alternative

No1 Botanicals is releasing nine new flavors in an expansion of its healthy, organic drink line, catering to consumer trends around wellness-promoting beverages and decreasing interest in alcohol