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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Expert

Fifteen years ago, Keith heard a presentation about the new way consumers would shop using a computer. Though many of his colleagues dismissed the idea, Keith stepped to the forefront of e-commerce; he led business development and strategy for Gap’s online stores, and now finds himself at another retail forefront—cognitive computing. At IBM, Keith uses cognitive learning and natural language computing to help retailers recognize patterns and uncover insights using shopper data.

Expert

Elizabeth is a design thinking evangelist who believes in harnessing the power of creativity to solve global business challenges. By unearthing human insights, Liz co-creates customer-centric experiences that have the power to transform the enterprise. She currently works at IBM as the Global Design Services Director/Chief of Staff. Specialties: Design, prototyping, digital media, strategy, branding, negotiation, managing P&L, teaching, public speaking and business development.

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Watch IBM Watson’s Global Retail Leader speak at PSFK’s Future of Retail 2016 San Francisco Event about the value of expert know-how in guiding customers to the perfect purchase

January 6, 2016
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Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands

August 17, 2018
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