Watson

Advertising IBM Helps Retailers Implement Data-Powered Ads With AI Marketing Suite

The suite of three tools helps retailers intake and process consumer information online to enable tailored, data-informed marketing campaigns

Health How IBM Watson Is Being Used To Create Treatment Plans For Cancer Patients

New data demonstrates the supercomputer's ability to assist doctors in treating cancer

Fitness & Sport IBM's Watson Gets Involved In Sports Commentary

The artificial intelligence scanned thousands of hours of golf footage to find the highlights for sports analysts and fans

Design What Defines A Brand After 105 Years Of Innovation?

IBM is anchored in pushing its clients towards the future, regardless of product or category

Design Robot-Inspired Couture Hits The Red Carpet

Marchesa designers and IBM Watson creates the #MetGala Cognitive Dress

Technology IBM Watson Helps You Make The Perfect Granola

Let a computer create a surprising granola blend of chocolate, strawberry, and jalapeño

Editors Pick Relive Some of the Best Moments from PSFK 2015

PSFK pushes the rewind button on 16 talks from the PSFK 2015 conference

Work Meet Ross, the IBM Watson-Powered Lawyer

University of Toronto team launches a cognitive computing application that helps lawyers conduct world-class case research

Home Top Five Health Innovations Of The Week

IBM's Watson helps dermatologists make diagnoses and a device that lets you conduct medical tests at home. Innovative stories from the world of wellness.

Innovation IBM's Watson Serves As A Research Assistant To Dermatologists

Modernizing Medicine is partnering with the tech company to embed the platform into their dermatologist software package.

Advertising IBM’s Watson Is The Newest Customer Service Representative

The Engagement Advisor will answer questions, offer feedback and troubleshoot problems for brands.

Technology Can IBM's Watson Cook Better Than A Top Chef?

A supercomputer creates a delicious and healthy breakfast treat.

Technology IBM’s Watson Can Treat Cancer Patients Faster Than Doctors

The supercomputer has been taught complex clinical information to improve health care quality and efficiency.