X
menu
Broad Narrow
Watson

Related Insights

Related Features

Event

Who Should Attend?

January 16, 2019 | New York City
Features
In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

Recommended Experts

Expert

Fifteen years ago, Keith heard a presentation about the new way consumers would shop using a computer. Though many of his colleagues dismissed the idea, Keith stepped to the forefront of e-commerce; he led business development and strategy for Gap’s online stores, and now finds himself at another retail forefront—cognitive computing. At IBM, Keith uses cognitive learning and natural language computing to help retailers recognize patterns and uncover insights using shopper data.

Expert

Elizabeth is a design thinking evangelist who believes in harnessing the power of creativity to solve global business challenges. By unearthing human insights, Liz co-creates customer-centric experiences that have the power to transform the enterprise. She currently works at IBM as the Global Design Services Director/Chief of Staff. Specialties: Design, prototyping, digital media, strategy, branding, negotiation, managing P&L, teaching, public speaking and business development.

Related Video

Video

Watch IBM Watson’s Global Retail Leader speak at PSFK’s Future of Retail 2016 San Francisco Event about the value of expert know-how in guiding customers to the perfect purchase

January 6, 2016
Video

Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

September 27, 2017
More Insights
No search results found.