WeChat

Automotive How Retailers In China Are Enabling Faster On-Demand Grocery Ordering And Delivery

As detailed in PSFK’s China Debrief, grocery retailers in the forward-looking country are experimenting with interactive technology both inside the store and on-the-go to enable shopping experiences that are faster and more intuitive than ever

Brand Activation & Immersion 8 Inspiring Strategies From China's Leading Retailers

In this excerpt from PSFK's China Retail Debrief, explore the key techniques and strategies that keep the nation's retail giants at top of market, from localization and autonomous delivery to digital-led stores

Fashion & Apparel WeChat Partnership Enables Growth For Italian Luxury Retailer

The use of WeChat allows for Rinascnete to offer an online concierge service to customers in China

Luxury WeChat Shoppers Can Buy Givenchy Directly From Its In-App Boutique

As luxury brands continue to target wealthy Chinese shoppers, Givenchy is following in the footsteps of designers like Louis Vuitton and Burberry with an e-boutique exclusive to WeChat, selling limited-edition items

Beauty How Brands Like Tommy Hilfiger Are Driving Sales With Interactive Digital Drops

Brands are driving engagement with retail drops via mobile app to give social media-savvy customers exclusive access to new products

Banks, Insurance & Financial Services 7-Eleven Brings Alipay And Wechat Digital Payment To Customers In Canada

7-Eleven is the first convenience store in North America to accept the popular mobile payment apps, initially targeting Chinese tourists and hoping to attract Canadian customers

Hotels, Hospitality & Travel InterContinental Hotel Guests Can Check In And Access Rooms With WeChat

WeChat teamed up with InterContinental to create a digital-first hotel in Shanghai that allows guests to check in remotely, use their phones as key cards and even order breakfast via mobile, eliminating the need for human help

Retail Travelex Partnership Enables WeChat Pay Members To Shop At U.S. Retailers

A digital gift card collaboration aims to bring cashless shopping to Chinese consumers in the U.S., streamlining their purchase experience by letting them scan their WeChat Pay wallet

Cafe & Restaurant Coffee Drinkers Can Order Their McCafe Delivery Through WeChat

The chain's Shanghai customers can use the messaging app to order food and coffee for delivery, helping the franchise compete with other popular delivery services from Luckin and Starbucks

Loyalty & Membership Singapore Mall Shoppers Receive Rewards For Using WeChat's Cashless Payment Service

One of China's leading mobile payment solutions is partnering with a Singapore mall to promote its cash-free payment feature, targeting younger traveling shoppers to whom the service is particularly appealing

Shopper Marketing & Promotions Ermenegildo Zegna Show Attendees Could Synch Their WeChat To Enjoy Immersive Activities

As part of its digital transformation, the menswear brand debuted its most recent capsule collection at an event where attendees could connect their WeChat ID to partake in digital and physical activities at the venue

Merchandising & Curation Burberry Will Debut Inaugural Collection With 24-Hour Instagram Sale

Select merchandise from designer Riccardo Tisci's first collection with the British luxury brand will be available on social media and in the flagship location exclusively for a 24-hour period

Store Experience & Design Tod's To Offer Consumers A Limited-Edition Bag Via An Online Pop-Up Shop

Mr. Bags, a Chinese influencer, and the luxury brand have teamed up to launch the exclusive bag via a WeChat mini program, offering customers a digital pop-up shopping experience

Fashion & Apparel Givenchy Boosts Chinese E-Commerce With WeChat Boutique

The fashion house's WeChat page gives Chinese customers access to exclusive apparel and reflects its offline branding with carefully curated imagery