For the Chinese Lunar New Year, Swarovski, producer of fine crystal, created a WeChat mini program with a crowdfunding feature, allowing users to select a Swarovski gift for a friend and then enlist their social network for help in purchasing it.
Luxury online fashion retailer Farfetch created a virtual gift launcher game on the social media platform WeChat that allows users to click and discover luxury gift ideas. If they see an item they are interested in purchasing, they can click on it and be directed to the Farfetch website to place an order.
Leaving behind cash, these brands are taking payments to the next level with revolutionary methods to make charitable donations
How brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites
From PSFK's Shopper Data Debrief report, here's how three innovative retailers are retaining valuable shopper data by bridging the digital-physical divide, synching shoppers' phones with the store experience
As outlined in PSFK's Shopper Data Debrief report, MAC's Shanghai Experience Center is an immersive space that aims to bridge the gap between physical and digital retail with tech-led interactive shopping
WeChat will give its near one billion members quick access to a suite of medical services including online doctor appointment scheduling and an pharmacy
Using a mix of app-enabled, data-driven and seamless technology, airport retailers are creating frictionless experiences for busy pre-boarding customers
Retailers are extending their reach beyond the physical store, keeping customers engaged via apps, chatbots and personalized concierge service
As detailed in PSFK’s China Debrief, grocery retailers in the forward-looking country are experimenting with interactive technology both inside the store and on-the-go to enable shopping experiences that are faster and more intuitive than ever
In this excerpt from PSFK's China Retail Debrief, explore the key techniques and strategies that keep the nation's retail giants at top of market, from localization and autonomous delivery to digital-led stores
Marshaling technology like face scanning for quick checkouts and WeChat integration that eliminates queues and lets consumers pay via mobile, here's how Tencent is building digital-led stores for brands like Intel and Walmart to optimize frictionless shopping
Luxury and streetwear brands from Burberry to H&M are finding more captivating ways to release products, tapping into young consumers' mobile obsessions
Ahead of a panel on Rethinking Retail Real Estate, the retail startup's CEO, Mohamed Haouache, lends his insights on enabling short-term retail for brands like Hermes, Google, L'Oreal and more, as well as on China's fast-growing place in the future of retail (physical and otherwise)