CEO Zac Brandenberg explains how the online wine marketplace took on an entrenched category, realizing the opportunity to apply the convenience of ecommerce and popularity of DTC brands to the wine space

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Ship-to-home subscription programs add convenience to the beverage purchasing experience, from wine clubs to reusable packaging

Garcon Wine's plastic PET bottle lies flat to easily slide into mail boxes, aiming to save consumers shopping costs and provide them with greater convenience

The Hunting Lodge Winery will send three different rosé blends to 500 consumers whose most popular vote will determine the next vintage, with the participants credited on the bottle

Designed to promote Brancott Estate wines, the "micro-vineyard" activation invites travelers to take short tours, enjoy samples and snap selfies on their commute

The China-based retailer streamlined the beverage buying experience to move stock more quickly through stores and warehouses

The Instant Cellars service comes with a free consultation with a specialist, who will assist buyers in making the best investment

The discount supermarket chain wants to make wedding planning easier and more affordable with an online wine shopping hub

Laithwaite's Wine partnered with the color institute to launch a hue inspired by its sparkling white wine

The Plum wine dispenser prevents bottles from going bad, allowing hotel guests to drink and pay by the glass

Lidl built a 'winebot' chatbot that provides customers with real-time guidance on wine selection

Parts of the 3 Rios label can be peeled away to reveal details about the grapes and country where the wine is made