Delivery & Logistics Bottle That Fits In A Letterbox Helps Consumers Buy Wine Online

Garcon Wine's plastic PET bottle lies flat to easily slide into mail boxes, aiming to save consumers shopping costs and provide them with greater convenience

Brand Activation & Immersion Winery Lets Consumers Sample And Vote On Its Next Rosé Vintage

The Hunting Lodge Winery will send three different rosé blends to 500 consumers whose most popular vote will determine the next vintage, with the participants credited on the bottle

Food & Beverage Pop-Up Vineyard Surprises London Train Commuters With Wine

Designed to promote Brancott Estate wines, the "micro-vineyard" activation invites travelers to take short tours, enjoy samples and snap selfies on their commute

Store Experience & Design Alibaba Wine Store Promises Cashier-Less And Cashless Experience

The China-based retailer streamlined the beverage buying experience to move stock more quickly through stores and warehouses

Merchandising & Curation Wine Enthusiasts Can Buy A Full Cellar With Sotheby's Curated Service

The Instant Cellars service comes with a free consultation with a specialist, who will assist buyers in making the best investment

Grocery, Convenience & Supermarket Aldi Makes Things Cheaper For Cash-Strapped Weddings With Online Wine Guide

The discount supermarket chain wants to make wedding planning easier and more affordable with an online wine shopping hub

Advertising Pantone Adds Wine-Inspired 'English Sparkling' To The Color Wheel

Laithwaite's Wine partnered with the color institute to launch a hue inspired by its sparkling white wine

Hotels, Hospitality & Travel High-End Device Keeps Wine Fresh In Hotel Minibars For 90 Days

The Plum wine dispenser prevents bottles from going bad, allowing hotel guests to drink and pay by the glass

Seamless Retail

In this show, Piers Fawkes of PSFK explores how two innovators are still exploring the use of tech to deliver seamless retail and remove friction along the physical purchase path.

Retail Virtual Sommelier Helps Supermarket Shoppers Choose Wine

Lidl built a 'winebot' chatbot that provides customers with real-time guidance on wine selection

Design Peel-Off Labels Reveal The Story Behind This Wine

Parts of the 3 Rios label can be peeled away to reveal details about the grapes and country where the wine is made

Delivery & Logistics This Wine Club Uses AR To Help You Find The Perfect Wine

Find the perfect wine for any meal with the help of this augmented reality wine club and app

Advertising Australian Wine Label Animates 18th-Century Convicts In AR

The app tells the stories of convicts exiled to Australia who are featured on the wine bottles

Food & Beverage NPR Has Launched Their Own Wine Subscription Service

The NPR Wine Club lets you discover new wines while supporting public radio