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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Popular Mechanics has converted a 12-by-21-foot storage closet into a new “in-house content studio” called The Shop at Popular Mechanics, where the magazine’s editorial staff will be able to dabble in DIY projects, test-drive tools and produce informative video content. The company, which has long encouraged the “do-it-yourself” visions of homeowners, hopes the online content […]

March 30, 2014
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At PSFK CONFERENCE LONDON 2012, the founders discussed how they are breaking down the barriers between everyday people and the mysteries of technology

February 12, 2014
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