yoga

Brand Activation & Immersion Lululemon Targets Male Consumers With Running-Focused Gear

The fitness brand known for trendy activewear apparel is tweaking its strategy to include more male-specific campaigns and products related to running to better extend its reach beyond female consumers

Food & Beverage Ketel One Botanical Offers WeWork Members a Wellness Haven for Relaxation

The coworking space teamed up with a design studio to create an oasis for members to enjoy meditation, yoga, naps and more, and featured products from KetelOne's recent Botanicals line, aimed at a generation of wellness-focused consumers

Fashion & Apparel Sleepwear Company Taps Into Wellness Craze With Experiential Store Design

Lunya's interactive retail location hosts events that focus on wellness and health, featuring fertility doctors, meditation gurus yoga, instructors and more

Hotels, Hospitality & Travel Denver International Airport's Zen Room Offers Yoga With Goats

Goat yoga sessions help holiday travelers unwind in Denver

Wellness Cathay Pacific Wants Passengers To Relax With In-Flight Yoga

The airline has teamed up with Pure Yoga to provide instructions to help travelers keep their muscles loose both during and after the flight

Advertising Lululemon Opens Its First Meditation Space

Mindfulosophy invites visitors into a Lululemon space to zen out

Delivery & Logistics Why There's A Growing Overlap Between Hip-Hop And Yoga

Hip-hop and yoga have been adopting an ever-closer position for a while, with Big Boi the latest artist to confess his love of Lululemon

Design Yoga Wear Made From Coffee Grounds And Crab Shells Achieves Eco-Friendly Balance

Rumi X is a yoga wear company that transforms waste materials into breathable, soft yoga wear

Fitness & Sport These Connected Yoga Pants Help Correct Your Posture

Nadi X uses technology integrated into the fabric of the pants to subtly guide you to a better yoga pose

Technology PSFK 2017 Speaker Interview: The Key To Wearable Tech Is Not To Focus On The Tech

We spoke with Billie ahead of her update talk at PSFK 2017 about the biggest ideas and shifts that we'll be seeing in wearable tech industry in 2017 and beyond

Advertising Rage Yoga Takes Stretching, Adds Beer And Pushes It To The Extreme

Unconventional classes for those who want to give it a try but don't feel like they fit in

Fashion & Apparel Adidas Launches A Fitness App To Keep Athletes Motivated

The platform provides inspiration around movement, nutrition, mindset, and rest

Retail Lululemon Flagship Store Mixes Coffee With Yoga

The workout apparel brand has added a healthy cafe to their largest European location

Design Toy Soldiers Hold Amazing Yoga Poses

The miniature models have become veteran yogis in a new line of redesigned action figures