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Augmented Storytelling
Analysis
Creating Digital Store Experiences in a Mobile-First World
Interview
Inside a NoHo Department Store’s Quick Pivot to a Mobile Brick-and-Mortar Journey
Analysis
Building Consumer Confidence in Retail’s New Virtual World
Case Study
Balmain’s Creative Director Invites Audiences into a Virtual Paris Showroom
Technology
PSFK Research Paper Launch: The New Virtual Reality Retail Experience
Technology
PSFK Research Paper Launch: Innovating The Digital Gaming Ecosystem
Vertical
PSFK Research Paper Launch: Digitizing The Homebuying, Browsing & Mortgage Experience
Technology
From PSFK’s Shopper Data Debrief: Key Levers To Build Trust Around Shopper Data Exchange
Technology
How Retailers Like Disney Are Actively Engaging Customers With Gamified Storytelling
Design
How Brands Like Starbucks Enable Emotional Connections Through Architectural Storytelling
Technology
How Brands Like H&M Use Mixed Reality To Enable Multisensory, Immersive Experiences
Features
Op-Ed: Why AI Integration Is The Future Of Successful Brick-And-Mortar Retail