Augmented Storytelling

• Technology PSFK Research Paper Launch: The New Virtual Reality Retail Experience
• Technology PSFK Research Paper Launch: Innovating The Digital Gaming Ecosystem
• Technology PSFK Research Paper Launch: Digitizing The Homebuying, Browsing & Mortgage Experience
• Technology From PSFK’s Shopper Data Debrief: Key Levers To Build Trust Around Shopper Data Exchange
• Technology How Retailers Like Disney Are Actively Engaging Customers With Gamified Storytelling
• Design How Brands Like Starbucks Enable Emotional Connections Through Architectural Storytelling
• Technology How Brands Like H&M Use Mixed Reality To Enable Multisensory, Immersive Experiences
• Technology Op-Ed: Why AI Integration Is The Future Of Successful Brick-And-Mortar Retail
• Technology Discussion Takeaways: The Importance Of Store Design In A Digital Age
• Technology NYRIW Preview: Hollwich Kushner Executive On Building Dynamic Store Experiences For Casper, MINI, Uniqlo And More
• Technology Interview: Macerich’s Chief Digital Officer On Creating Physical Retail For Digitally Native Brands
• Technology Op-Ed: What Retailers Should Consider Before Using (or Losing) Augmented Reality