Augmented Storytelling

• Analysis Creating Digital Store Experiences in a Mobile-First World
• Interview Inside a NoHo Department Store’s Quick Pivot to a Mobile Brick-and-Mortar Journey
• Analysis Building Consumer Confidence in Retail’s New Virtual World
• Case Study Balmain’s Creative Director Invites Audiences into a Virtual Paris Showroom
• Technology PSFK Research Paper Launch: The New Virtual Reality Retail Experience
• Technology PSFK Research Paper Launch: Innovating The Digital Gaming Ecosystem
• Vertical PSFK Research Paper Launch: Digitizing The Homebuying, Browsing & Mortgage Experience
• Technology From PSFK’s Shopper Data Debrief: Key Levers To Build Trust Around Shopper Data Exchange
• Technology How Retailers Like Disney Are Actively Engaging Customers With Gamified Storytelling
• Design How Brands Like Starbucks Enable Emotional Connections Through Architectural Storytelling
• Technology How Brands Like H&M Use Mixed Reality To Enable Multisensory, Immersive Experiences
• Features Op-Ed: Why AI Integration Is The Future Of Successful Brick-And-Mortar Retail