September 15, 2005

Thesis On Blogging

by Guy Brighton

James1James Torio (center in the pic) wrote to us to tell us about his damn impressive thesis on blogging that he wrote for his master’s thesis in advertising design for Syracuse University.

It’s 145 pages, so we’ve yet to digest fully (any chance we can have it in blog format, mate? ;) but the whole thing looks thoroughly comprehensive: documenting how we got here, the different styles of blogging and business models behind blogs. James told us:

I looked at how Blogs hyper-accelerate the spread of information, how Blogs
are effecting business and how some blogs are making money.

He also told us:

I read PSFK daily, which has given me a lot of insight and not only helped me
to graduate but keeps my fire burning on how to leverage social media.

He obviously knows how blogging works far too well - with flattery like that, we had to write about him! ;)

James Torio Thesis On Blogging

Article categories: Advertising & Branding, Media & Publishing, Web & Technology

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