HUGA Nike Considered Animation

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Nike_considered_ad_hugaThis is a rather superb yet surreal animation from design shop Hunter Gatherer for Nike Considered.

Why do we like it? We just like it!
(Ok?)

HUGA Video

You're reading PSFK.

Inspiration to make things better.

Comments (2)

  1. yawn. interesting artwork, but why doesn’t Nike get back to doing what it does best….innovative, entertaining broadcast advertising. all these viral videos are getting old.

  2. Hmm.. but this is for the Considered Range – big advertising doesn’t really fit with the philosophy, no?