October 11, 2005
MTV Creates User-Generated Channel
MTV is rolling out MTVU Uber - a user generated content broadband channel. Until recently, the channel was only available on 730 US campuses but now executives have decided to distribute the channel in its entirety over broadband.
The programming focus is on original content, including "the best
student-produced" short films, music videos, animation, etc. In a press release, MTVU GM
Stephen Friedman says,
"We are handing over an entire channel online to college students and
everyone who wants new music. mtvU Uber gives them the power to create
and program their own channel, and will remain in perpetual beta mode
as they experiment and pioneer the digital future."
Press Release
<via Rafat’s Rant>
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2 Responses to “MTV Creates User-Generated Channel”
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October 11th, 2005 at 10:04 am
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October 14th, 2005 at 1:21 pm
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