EasyMobile vs. Orange

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November 16, 2005

Stelios and Orange’s dispute over his use of the colour orange has been well documented (in the UK anyway). But as usual the Greek tycoon has gone one step further than most. He’s running an anti-Orange caption competition. All you have to do is caption a photo of a sinking Orange boat. You gotta hand it to the guy, he’s got front.

By Guy Brighton

in Advertising & Branding, Mobile & Telecom, Guy Brighton's Articles

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EasyMobile vs. Orange

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