Nokia pioneers new retail experience

Amidst an array of multimedia effects and interactive kiosks, Nokia today announced its intention to opening several Nokia Flagship Stores in “shopping capitals of the world.” In addition to generating sales, a key objective of each Nokia Flagship Store will be to showcase Nokia’s complete portfolio of products and services, offering consumers an opportunity to experience the full benefits of mobility in a comfortable, cutting-edge environment. The first Nokia Flagship store opened today in the prestigious Pushkin Square district of Moscow, Russia. The Nokia Flagship Stores will be opened in high-profile locations in major shopping destinations in the next couple of years.

“Consumer focus is at the heart of our strategy and the Nokia Flagship Stores enable us to increase our focus at the retail level,” explains Cliff Crosbie, Director, Global Retail and Trade Marketing. “Through the Flagship Stores we want to develop a close one-to-one relationship with consumers, listen to their feedback and find valuable consumer insights. This will be crucial information and allow us to faster respond with products and services that meet consumers’ needs and desires. The concept behind the Nokia Flagship Stores represents something truly special in the retail world. It will be unlike anything consumers looking for a mobile phone have ever experienced.”