April 10, 2006

Ikea’s Micro Museums

by Piers Fawkes in Retail, Home & Garden

ikea 45 museumFor the run up to the launch of the Ikea Funabashi store which marks Ikea’s return to the Japanese market, Ikea have created a series of mini museums along a street in Aoyama. Called, the Ikea 4.5 Museum the 14 literal show-rooms are dotted all along Icho-Namiki street.

Ikea 4.5 Museum
[via Jean Snow]

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2 Responses to “Ikea’s Micro Museums”

  1. Ny form av showroom

    IKEA vågar testa nya sätt att marknadsföra sig. I Japan har man skapat showrooms som ställs både lite här och var - och även deras nya affär är uppbyggd enligt samma form. Kolla in IKEA 4.5 Room - visserligen på japanska, men det är snyggt. (advertisi…

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