Armani’s Fatto A Mano Su Misura

Armani plans to launch Fatto A Mano Su Misura – a hand-made to measure service that will be avilable in London, Milan, New York, Tokyo and Los Angeles and will offermen the chance to create their own individual Armani suit, the Times reports. Customers will be measured up by Armani tailors and choose their own fabric, silhouette, lapel, vents, pockets, trouser pleats, buttons and lining. The Times says:

Each suit will be hand-made in Armani’s new men’s studio in Milan and hand-fitted either there or in one of his select Giorgio Armani boutiques. No man will choose an identical combination of fabric, silhouette and detail, so no two suits will be the same. The label of each will be signed by Armani and bear the customer’s name.

The starting price will be about £5,000, but could rise to £30,000. “If the customer wants a particularly luxurious, rare fabric, say a double cashmere with a particular wash, and a specially dyed silk lining, he can have it — provided he can afford it,” said Armani.

Customers will also be able to order hand-made shirts and ties and bespoke gold, crystal and sapphire cufflinks. There will be customised watches and aftershaves, made from Madagascan pepper, bergamot, Virginia cedar and bourbon vanilla.

Armani attacks Savile Row – Home – Times Online