October 16, 2006

Flogvertising: Edelman Gets A Kicking
The blogosphere has reacted angrily to a blog devised by self-proclaimed ‘influencers of influencers‘ Edelman, the PR agency. Edelman helped Walmart set up a blog called Wal-marting Across America that critics say misled the audience. The blog looks like it’s authored by a couple traveling across America in their RV and spending nights parked in WalMart parking lots - but it turns out that turned out to be a fake blog, written by writers employed by an Edelman off-shoot. Despite hiring blog-crusader Steve Rubel recently, the PR agency seems to think that it can still ‘invent the news’ in a time when consumers - and the media - demand transparency.
Critics views: Duncanriley.com, publishing 2.0, Shel Holtz, Paul Gillin, Business Week
Steve Rubel remains curiously quiet on the subject.





One Response to “Flogvertising: Edelman Gets A Kicking”
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October 16th, 2006 at 11:40 am
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