April 24, 2007
A flying visit to Muji on Long Acre in London’s Covent Garden seems to be selling as many refills as they do pens. In fact you can buy the empty shell of the pens too and then match the required ink element. An eco-move by the Japanese retailer?”
Inspiration to make things better.
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Now, unless we’ve missed something – you’re applauding Muji for having twice the amount of packaging that a simple – already assembled pen – would have?
April 25th, 2007 at 5:06 am
They’re good on eco stuff though, I understood that to be one of their core principles, extending obviously to the idea of opening a ‘no brand’ store in a country which then had 80 Paul Smith outlets. Most of their materials are undyed, recycled etc. I like the way they make a virtue out of rough, raw, random and so on. Bit wierd when it then gets shipped to London admittedly. :J
April 25th, 2007 at 1:33 pm