Audience As Joystick

A new interactive game called CrowdControl for cinema audiences has been developed by David Polinchock of BrandExperienceLab. The game gets audiences to play together in a ‘space invader’ style game before the movie starts.

David Polinchock sent us an email and said:

Hey, we finished our first weekend with CrowdControl, our in-cinema experience and we’ve gotten some initial information up on our blog. So far, the reaction has been great. In fact, we’ve heard that people are asking which theatres the game is playing in before they buy their tickets. So, all in all, we think it’s a great success! I mean, when the client says that it’s the "proudest day in their professional career," you’ve done something right!

The system is currently in LA through the end of the month, before moving to Philly and then White Plains. If you’re interested in experiencing it, let me know!

BrandExperienceLab