There’s been a lot of buzz about the fun and intricate attempts to promote the Simpson movies. Flickr is full of pics of various 7-11 stores have been rebranded as Simpson Kwik-Marts and the rebranding work has extended online – even Jet Blue’s blog has been commandeered by Monty Burns. Rohit Bhargava has created this great list of links:
- The Official Simpsons Movie Site
- Official Simpsons Marketing Partner Site
- Xbox Contest
- JetBlue Contest
- JetBlue Downloadable Movie Banners
- Be In An Animated Simpsons Episode 7-11 Promotion
- List of 7-11s Nationwide To Get A Kwik-E-Mart Makeover
- List of Simpsons Inspired Products To Be Sold at 7-11/Kwik-E-Marts
- USAToday Springfield Hometown Movie Premiere Challenge
- Simpsons MySpace Page
- Kwik-E-Mart in Burbank, CA Flickr Gallery
- Kwik-E-Mart in Dallas, TX Flickr Gallery
- Kwik-E-Mart in Orlando, FL Flickr Gallery
- Kwik-E-Mart in Bladensburg, MD (outside DC) Flickr Gallery
- Kwik-E-Mart in Denver, CO Flickr Gallery
- Kwik-E-Mart in Vancouver, BC (Canada) Flickr Gallery
- LAist Writeup of Burbank, CA Kwik-E-Mart
- DCist Writeup of DC Area Kwik-E-Mart
Read more at Rohit Bhargava – who has more screengrabs and photos.
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The brand intergration shown with the versatility of these partnerships is great.
Being that I work on partnership brand placements everyday and knowing how challenging it can be to work along side a business partner it’s nice to see the Simpons Movie get such great placement in a variety of mediums/industry. Big ups to the marketing team!
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July 13th, 2007 at 11:20 am