July 31, 2007
The Long Tail Goes Mobile
Downloading music to cellphones is not a new phenomenon, but the New York Times today reports on EMusic’s recent deal to bring its 2.7 million independent songs from its catalogue to AT&T customers:
Several services, including those run by Sprint and Verizon, let people buy songs directly over the air. But they focus on songs by mainstream performers like Prince, who has a deal with Verizon. EMusic sells music only from independent labels, a category that these days includes the new album from Paul McCartney as well as obscure punk bands. The arrangement with AT&T Mobile Music will make those songs available just as easily as the more conventional ones.
Nearly all of the 2.7 million tracks eMusic has the rights to sell will be available through the service, which will work on several handsets by Samsung and Nokia.
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