May 15, 2008

Zipcar Reaches Out To Shepard Fairey via Email Newsletter

by Jeff Squires

fairey zipcarobey brooklynWhen we received our semi-regular newsletter from Zipcar this morning, filling us in on their spring time specials, we noticed a rather interesting side note drawing attention to a recent piece of work by Shepard Fairey that went up in a Williamsburg lot where Zipcars are parked.

While the notice didn’t seem out of step with Zipcar’s fun-loving and casual voice, what did surprise us was how the car share company publicly reached out to the artist.

Interesting to know if he responds…

Article categories: Advertising & Branding, Arts & Culture, Automotive, Transport & Travel, Trends In The US

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