June 26, 2008

PUMA’s Series of Short Films on Bike Culture

by Jeff Squires

i-cyclePUMA have just released a series of short films exploring bike culture. Produced by Daniel Leeb of Cinecyle Productions, The I-Cycle Film Series consists of five surprisingly well made videos documenting five different influencers and the contributions they’ve made to the bike community. Each video is about 5 minutes long and explores the importance of biking and why these advocates personally love moving on two wheels.

Unfortunately, the videos can’t be embedded, but you can check them all out here. Features include:

Matthew McGuinness, cofounder of The 62, a Brooklyn-based art collective who started Re-Bicycle
George Bliss, the man behind New York’s Pedicabs
Brendt Barbur, founder of The Bicycle Film Festival
Matthew Modine, actor and founder of Bicycle-For-A-Day
Antonio Bertone, PUMA’s CMO

I-Cycle Film Series

Article categories: Advertising & Branding, Environmental, Fashion, Lifestyle, Transport & Travel, Trends In The US

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