Couplelook: Dressing the Same in Seoul

While visiting Seoul a couple of weeks ago, we caught up with our friend Emil Goh, who told us all about a trend among young South Korean couples and honeymooners known as “Couplelook.”

Essentially, couples match their clothing together. Originally, it was full on matching of outfits, but recently, the trend has evolved into more subtle details, such as matching watches, glasses, or sneakers. The most common manifestation are matching t-shirts.   Some high end brands are even offering special Couplelook outfits and there are even a few stores that specialize in the look.

Emil has spent the last few years documenting the look, and apparently, the best place to spot Couplelook couples are:

1. On weekends along the Han River
2. In shopping areas like Myeongdong
3. At the airport during the holiday / honeymoon season
4. On Jeju Island

(”His & Hers,” 2004; honeymooning couple on Jeju Island)

(”Blue & Pink Sporty Couple,” 2006;  example of early customization. shot in Myeongdong)

(his and her mobile phone covers and bike locks)

Emil Goh