We got a little package from Pepsi today showing off their new can. But, what we liked best were all the other cans they sent along showing the evolution of the logo.
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Inspiration to make things better.
October 27, 2008
We got a little package from Pepsi today showing off their new can. But, what we liked best were all the other cans they sent along showing the evolution of the logo.
Inspiration to make things better.
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Wow, what’s most amazing about this series of cans is how close the original Pepsi logo was to the Coco-Cola logo! Great overview :-)
October 27th, 2008 at 1:53 pm
Nice post, J1.
October 27th, 2008 at 3:37 pm
Seems quite close to the diet pepsi typograhpy of the 70s…
October 27th, 2008 at 4:42 pm
Pretty cool. I just wonder how much good such a design will do for them. They are already among the most recognizable brands in the world. Still, I like it. Thanks for the post.
October 27th, 2008 at 7:38 pm
Sometimes in our careers we come across designs like this and we wonder how an earth anyone allowed such a brand to make such an error? It looks like an airline or spa identity!
The review is great though…
October 28th, 2008 at 6:48 am
HI! What a wonderful evolution set - I’m a graphic artist and collect Pepsi Cans - where could I get this set? Murray
October 28th, 2008 at 12:17 pm
Cool shot of the history of the cans, wish my desk reflected like that
October 28th, 2008 at 2:04 pm
…via PSFK…
October 29th, 2008 at 9:05 am
I was in a Kroger Grocery store today and they had the new Pepsi packaging. It simply jumped off the shelf. The 2 liter was my favorite. Looked amazing against all the clutter. Great Job!
December 12th, 2008 at 4:12 pm