We got a little package from Pepsi today showing off their new can. But, what we liked best were all the other cans they sent along showing the evolution of the logo.
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Inspiration to make things better.
October 27, 2008
We got a little package from Pepsi today showing off their new can. But, what we liked best were all the other cans they sent along showing the evolution of the logo.
Inspiration to make things better.
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Wow, what’s most amazing about this series of cans is how close the original Pepsi logo was to the Coco-Cola logo! Great overview :-)
October 27th, 2008 at 1:53 pm
Nice post, J1.
October 27th, 2008 at 3:37 pm
Seems quite close to the diet pepsi typograhpy of the 70s…
October 27th, 2008 at 4:42 pm
Pretty cool. I just wonder how much good such a design will do for them. They are already among the most recognizable brands in the world. Still, I like it. Thanks for the post.
October 27th, 2008 at 7:38 pm
Sometimes in our careers we come across designs like this and we wonder how an earth anyone allowed such a brand to make such an error? It looks like an airline or spa identity!
The review is great though…
October 28th, 2008 at 6:48 am
HI! What a wonderful evolution set - I’m a graphic artist and collect Pepsi Cans - where could I get this set? Murray
October 28th, 2008 at 12:17 pm
Cool shot of the history of the cans, wish my desk reflected like that
October 28th, 2008 at 2:04 pm
…via PSFK…
October 29th, 2008 at 9:05 am
I was in a Kroger Grocery store today and they had the new Pepsi packaging. It simply jumped off the shelf. The 2 liter was my favorite. Looked amazing against all the clutter. Great Job!
December 12th, 2008 at 4:12 pm
the new cans they just put out are ugly,why spoile a good thig the 70’s annd 80’s desighn was the best and makeing it with real sugar and no corn syrup is the best way ,you don’t need to keep changeing a product when you made it perfect the first time.
January 24th, 2009 at 1:16 pm
WOW! This is BY FAR one of the worst logos I have ever seen. Considering that this is one of the world’s largest corporations, they REALLY should know better. Awful, really awful…
The symbol is TERRIBLE and the type is worse. It’s sterile and flat and boring and not at all dynamic.
I wonder what this re-branding campaign cost them…
I did however also enjoy the can collection :)
February 19th, 2009 at 1:02 pm
When I first saw this bottle, I immediately thought it was a fake. I spent the next minute looking for the “real” pepsi bottle - all the while thinking what balls by this phony company has to copy pepsi so boldly, even use the same name. After my futile search, I decided to “read” the label fine print, and shockingly found out it was a real Pepsi!
I always liked Pepsi’s branding. It stood out, it was simple, easily recognizable the world over. Coke on the other hand, had to write the whole word, and had those silly polar bears drinking soda. Pepsi had the logo, nothing else was needed, everybody knew what it was - no words required.
Now it looks like I “tried” to draw the Pepsi logo in kindergarten. Not good at all.
I bought the diet coke instead.
March 23rd, 2009 at 6:47 am