SnapTell Turns Real World Images Into Hyperlinks

SnapTell Explorer is an interesting piece of software that uses image recognition to match real world products to online information. The free iPhone application gives you near-instant product lookup from simple photographs. Just take a picture of the item you want, and bingo - the approproaite links will pop up on your phone. The search works by either matching the image with SnapTell’s database, or by reading text contained in the image to conduct a search. Reviews have been pretty positive, noting that even images taken under adverse conditions (low lighting etc.) have returned good results.

SnapTell

[via TechCrunch]