Some readers may have noticed our mild quest against high fructose corn syrup and its uses in foods like soda. In fact, we celebrated when we learned of Pepsi Raw in Europe would not contain the ingredient that betrays your body and have natural ingredients. Now, we understand that Pepsi is going to launch in April ‘Throwback’ versions of their popular drinks Pepsi and Mountain Dew with sugar replacing the HFCS!
We hadn’t held much hope for this move. A while ago PSFK Team members were invited to a focus-group session with Pepsi executives and at the end we were asked if there was anything else to add. When I asked when they would stop using high fructose corn syrup and go back to sugar one executive replied by asking if I knew how much it would cost to rework the bottling plants. Maybe the company’s new CEO Indra Nooyi has had an impact on the project – we’ve heard that she’s been championing more socially and eco conscious projects in the organization.
[via Kottke]
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