Top Ten: Brands and Social Media

It’s no secret that social media is a driving force in the way big businesses are marketing themselves to consumers. These networking tools create open channels of communication between companies and customers, giving a face to formerly impersonal corporations through employee blogs, Twitter updates and playful Facebook applications. Customers are able to engage with the brands they buy in meaningful ways never before thought possible (or allowable) by sharing their experiences in a variety of ways ranging from feedback and innovations to photos and video.

But simply saying your business uses this methodology doesn’t guarantee instantaneous success. The demographic that is reached in this manner represent a savvy audience of users that value authentic interaction and thoughtful use of these technologies or they’ll choose to opt out of the loop. With that in mind, Samir Balwani, blogger and social media marketer, has assembled an insightful list of ten big brands that are effectively using web 2.0 tools, along with the lessons to be learned from each example. We have included the abbreviated list below:

1. Blendtec on YouTube
2. Burger King’s “Whopper Sacrifice”
3. Starbucks asks customers for their ideas
4. Sun Microsytems CEO blog
5. IBM employee blogs
6. Zappos on Twitter
7. Comcast on Twitter
8. Ford’s Public Relations
9. Graco on Flickr
10. Dell’s multi-platform approach

Mashable: Presenting: 10 of the Smartest Big Brands in Social Media

[image via hulag]

For our previous posts on ways businesses can effectively use social media read here and here.