Coen Brothers, Dispelling the Myth of “Clean” Coal
The Coen Brothers have taken their unique view of the world and applied it to the myth of “clean” coal, directing a commercial spoof that seeks to dispel the fantasy of guilt-free fossil fuels as wishful thinking at best. The spot was created on behalf of the Reality Coalition, a non-profit project comprised of various environmental groups that challenge the coal industry’s claims that such an energy source exists, demanding they transform their operations and end their current advertising campaign.
[via Fast Company]
[image via Inhabitat]
Recent Articles By Scott Lachut 
Scott Lachut is PSFK’s Director of Consulting, working with a team of global researchers to provide leading companies with insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. His previous jobs resemble multiple chapters from Studs Terkel's "Working." Away from the computer his interests skew towards cooking and lawn games.
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| TOPICS: | Advertising, Branding & Marketing, Environmental / Green, Science |
| TAGS: | clean coal, Coen Brothers, fossil fuels, Reality Coalition |
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