Some people accept the demise of the physical album as an inevitability, others embrace it. Like Mos Def: He’s releasing his latest album, The Ecstatic, as a T-shirt. How does that work? The T-shirt has The Ecstatic Killer of Sheep-interpolating cover art printed on the front, song titles on the back, and a download code for the album on the hang tag.
While some fans were disappointed by his last couple of showings (True Magic 2007, The New Danger 2004), The Ecstatic is getting good reviews. Pitchfork gives it an 8.0. We’re excited to see the man returning to his musical roots and continue to keep an eye on innovative music distribution tactics in the age of the MP3.
Via: Paste Magazine
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Creative cross-media approach! – Do you know of anywhere to get the numbers of how it works out a month into the launch?
June 22nd, 2009 at 12:59 pm
Brilliant! This shows a real understanding of the expressive benefit of the music, and amplifies that benefit even further. Thanks for sharing! (further thoughts here: http://eskimon.wordpress.com/2009/06/23/slick-on-both-sides/)
June 22nd, 2009 at 1:00 pm
I like that
June 22nd, 2009 at 3:41 pm
So that means I can just go into the store copy the codes and download the songs for free if it’s just on the hangtag? ;)
June 22nd, 2009 at 4:08 pm
I liked the idea of returning to his musical roots. Cool!!! I can’t wait to have his latest album .
June 24th, 2009 at 3:47 am
Get iTunes plugin , share music Soundcrank is the best site to get lyrics and album artwork, find out about new music releases, and get music recommendations. Get iTunes software downloads ,http://www.soundcrank.com/
June 26th, 2009 at 4:40 am