NYC Hotel Creates Elevator to Heaven & Hell

In a new video installation for The Standard Hotel in NYC, artist Marco Brambilia (director of Demolition Man) and Toronto based studio Crush have created a moving mural inspired by Dante’s Divine Comedy which utilizes over 400 video sources, including samples from several films. The installation has been placed in one of The Standard’s elevators and when guests look through a viewport it simulates an ascension to heaven or, if you’re on your way to the street, your descent to hell.

Click here for a Q & A with creator Marco Brambilla