October 16, 2009
ABSOLUT is going with the ever popular brandless branding for a new limited edition series of bottles. The Swedish vodka maker is going nearly labelless for new campaign against sexual prejudice. The bottles maintain their signature shape, with only a tiny removable sticker at the bottom to identifying alcohol content and volume.
[via Yatzer]
Inspiration to make things better.
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Shame the product tastes like crap.
October 16th, 2009 at 12:29 pm
I don’t think “brandless branding” is the right way to put it. The product has all the branding signals accept for the logo, i.e. the shape, the emblem etc. For us working with branding, this statement just emphasizes what we all work against, i.e. calling the logo the brand. Anyway, nice idea and looks great!
October 17th, 2009 at 6:32 am
“Those working in branding” should know the difference between accept and except.
October 17th, 2009 at 10:18 am
OHH SLAM MAXX. That must have made you feel really good inside. Someone was over criticized by their mommy as a child.
October 17th, 2009 at 2:25 pm
@ () …. Killed it…. hahahhahha
October 20th, 2009 at 11:53 am