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ABSOLUT Vodka Goes Logoless for a New Campaign

ABSOLUT Vodka Goes Logoless for a New Campaign

By Dan Gould on October 16, 2009

ABSOLUT is going with the ever popular brandless branding for a new limited edition series of bottles. The Swedish vodka maker is going nearly labelless for new campaign against sexual prejudice. The bottles maintain their signature shape, with only a tiny removable sticker at the bottom to identifying alcohol content and volume.

[via Yatzer]

Recent Articles By Dan Gould

Dan is an information omnivore, autodidact and creative generalist who has written for publications including the Huffington Post, Jaunted and Time/CNN. Dan has also provided commentary on trends for media outlets such as Wired and Parade magazine.

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TOPICS:	Advertising, Branding & Marketing, Design & Architecture, Food & Drink
TAGS:	absolut, branding, package design

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