Pepsi Uses Foursquare to Fund CampInteractive

Pepsi and CampInteractive are using Foursquare as a platform for fundraising.

Kyle Studstill Kyle Studstill on December 7, 2009.

For every check-in on Foursquare through the end of December 13th, Pepsi is donating $0.04 to Bronx-based CampInteractive, in an effort that started this morning at midnight. The CampInteractive youth mentoring program engages underprivileged youth, helping them explore both technology and the environment.

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TOPICS: Advertising, Branding & Marketing, Youth
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Kyle Studstill

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Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.

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