Estee Lauder will be releasing a collaboration with New York institution the Neue Gallery in honor of their forthcoming Otto Dix solo show set to open in March. Inspired by the Weimar German Expressionists, the collection will include colors such as Berlin Red and will be sold exclusively at the museum’s gift shop.
Some might be wondering why a ubiquitous name like Estee Lauder would need a collaboration- usually the realm of the little known designer or the high end line trying a no-risk diffusion. The answer is as simple as nepotism; the museum was started by the art dealer Serge Sabarsky and his close friend Ronald S. Lauder, “the New York billionaire of Estee Lauder fame and (family) fortune”. Also of note, in 2006, Lauder made headlines for paying a staggering $135 Million dollars for a rare Gustav Klimt for the gallery- at the time the highest sum ever paid for a painting.
While the collaboration might not cause a stampede of make-up lovers to the East Side gallery, it will surely bring on a brighter spotlight for the Neue as it shines on Dix’s solo work (as well as adding a touch of glamour to the Estee Lauder brand).