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(Pics) Advertising Does Good: The Carlisle Train Station’s Makeover

(Pics) Advertising Does Good: The Carlisle Train Station’s Makeover
Advertising

A recent advertising takeover of the Carlisle train station in the UK has had unexpected results.

by Dan Gould
  • 26 february 2010

A recent advertising takeover of the Carlisle train station in the UK has had unexpected results.

As part of a television ad for Homebase – a home improvement store – the waiting room and a platform at the station were transformed into a colorful lounge and garden.

Though these type of advertising stunts can be easily forgotten, this one seems to have struck a nerve. Surprisingly, patrons of the station started a campaign on Facebook to save the improvements. It’s reported that over seven thousand people signed up to keep the station the as a Homebase-inspired lounge. Unfortunately the decorations were eventually taken down.

[via news:lite]

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