(Pics) Advertising Does Good: The Carlisle Train Station’s Makeover
A recent advertising takeover of the Carlisle train station in the UK has had unexpected results.
As part of a television ad for Homebase – a home improvement store – the waiting room and a platform at the station were transformed into a colorful lounge and garden.
Though these type of advertising stunts can be easily forgotten, this one seems to have struck a nerve. Surprisingly, patrons of the station started a campaign on Facebook to save the improvements. It’s reported that over seven thousand people signed up to keep the station the as a Homebase-inspired lounge. Unfortunately the decorations were eventually taken down.
[via news:lite]
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| TOPICS: | Advertising, Branding & Marketing, Design & Architecture, Travel |
| TAGS: | ad takeover, advertising, branding, DIY, homebase, marketing, UK |
















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