(Pics) Sign, Sign, Where’s The Signifier?
We have all been schooled in the art of meanings and images. It is how branding stakes its claim of effectively reaching consumers. Joe Schulz’s “Sign Out” photograph series anonymize the branded highway signs in a play that may speculate about our saturation with branding in visual culture. For we are used to the sign having a meaning, but take its specific-brand association away and then you are able to see a larger critique on culture.
Joe Schulz’s photographs are on view at Galerie Heinz-Martin Weigand through March.
Via: Trendland
Recent Articles By Lisa Baldini 
Lisa Baldini is a regular contributor to PSFK.com. As a student of Graham Harwood, Luciana Parisi, and Matthew Fuller, Lisa's interest in technology lies in how culture is changed from the bottom up through history, materiality, databases, user experience, and affective computing. A student of social media marketing, she sees how people try to engage consumers through technology and how much failure is at hand by misunderstanding the medium. A teacher at heart, she writes and curates in an effort to link the knowledge derived between the academic, art, and business worlds.
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| TOPICS: | Advertising, Branding & Marketing, Arts & Culture, Design & Architecture |
| TAGS: | branding, highway signs, josef schulz, signifiers, signs |
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