Fiat Taps Designer Fabio Novembre For Another Non-Conventional Branded Idea

Italian designer Fabio Novembre will debut a new chair at the Milan Furniture Fair inspired by the Abarth brand, the auto-sport division of the Fiat group. Novembre based the design of the seat off the Abarth logo which is extruded in polycarbonate. The effect creates sweeping lines which speak to the brand’s performance heritage. The lightweight base is die-cast aluminum and detailed with a small racing stripe.

The Abarth chair will be manufacturered by Casamania For Novembre this is a continuing extension of his non-conventional work with the Fiat brand. Last year he installed 20 life-size replicas of the iconic Fiat 500 with trees planted in them in Milan.

[via dezeen]