Droga5 has developed an equally hopeful and heart-wrenching spot for The Tap Project – an agency-originated idea and now UNICEF initiative – painting a picture for what having access to plentiful, clean running tap water can mean to the daily lives of children and families in a country like Haiti. The message is clearly targeted to those of us in more developed nations that take it for granted – and can help do something about it.
Kudos to Droga5 for contributing their creative brainpower and financial efforts to this worthy – and very timely- initiative.
Watch the spot below:
Via: Creativity Online