(Video) The Tap Project: A Hope For Life With Clean Water
Droga5 has developed an equally hopeful and heart-wrenching spot for The Tap Project – an agency-originated idea and now UNICEF initiative – painting a picture for what having access to plentiful, clean running tap water can mean to the daily lives of children and families in a country like Haiti. The message is clearly targeted to those of us in more developed nations that take it for granted – and can help do something about it.
Kudos to Droga5 for contributing their creative brainpower and financial efforts to this worthy – and very timely- initiative.
Watch the spot below:
Via: Creativity Online
Recent Articles By Paloma M. Vazquez 
Paloma is a regular contributor to PSFK. She is also a brand/digital strategist and curious soul. She loves spotting patterns, photographing food, and words. Wanderlust may just be her favorite.
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| TOPICS: | Advertising, Branding & Marketing, Environmental / Green, Food & Drink, Web & Technology, Youth |
| TAGS: | campaign, charity, creative, Droga5, haiti, pro-bono work, The Tap Project, unicef |
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