Pepsi Launches The Dream Machine To Drive Its Recycling Initiative

The Dream Machine is a computerized recycling machine that donates to charity and offers points as part of a reward system.

Naresh Kumar
Naresh Kumar on April 23, 2010.

Pepsico and Waste Management, Inc. have partnered to support Pepsico’s Dream Machine recycling initiative. The Dream Machine is a computerized recycling container which allows consumers to recycle bottles and cans in the machine and collect and redeem points as part of a reward system for their effort. The Dream Machine recycling program also provides funding to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV) which offers free, experiential training to post-9/11 veterans with disabilities.

The recycling initiative aims to setup thousands of new Dream Machine kiosks across the US in public places such as parks, gas stations and stadiums to make it convenient for people to recycle and get rewarded on the go.

Here’s a sneak peek at the Dream Machine:

The PepsiCo Dream Machine