(Video) Ouigi Theodore: PSFK Conference New York 2010


Ouigi Theodore shares his unpredictable, inspiring road to becoming the visionary founder of BK Circus, a trendsetting mens and womens boutique and lifestyle brand.

Zackry Wiegand
  • 3 may 2010

At our recent conference,  Ouigi Theodore shared his unpredictable, inspiring road to becoming the visionary founder of BK Circus, a trendsetting mens and womens boutique and lifestyle brand with outposts in Brooklyn, SF, and distribution in Japan.

See Ouigi’s presentation below:

Some highlights from Ouigi’s talk:

“I am a professional error man who recruited others as lost as me.”

Theodore’s path to becoming the founder of BK Circus wasn’t a linear one. He studied to become a designer, paid his dues wearing different hats, and made some ‘errors’ along the way. But every mistake he made, he grew from and used to take his next step – and found others like himself along the way to learn from and co-conspire with.

“I dipped my bucket where I stood: Which is the quest to finding yourself.”

Ouigi spoke about how his life was one of creation and starting over, and going after what he loved – despite the occasional confusion, false-starts, and inevitable roadblocks. But through it, he ‘dipped the bucket where he stood’ – learning from whatever situation he was in, and seeing it as an opportunity for self-understanding, growth and eventually moving forward – a recommendation for anyone driven by a creative vision or dream.

BK Circus


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