Popular toy brand creates an exclusive online space.
The popular toy brand American Girl is launching a virtual world for girls called Innerstar University. The access to this virtual world will come with the purchase of a My American Girl doll from its stores. Girls can design their dolls and their outfits and accessories using an online tool and will be able to use their virtual dolls as an avatar to navigate the Innerstar University’s virtual campus. The My American Doll line goes on sale next month through retail locations and its site.