Upping the ante on the “I’m on a horse” concept, a new commercial within the “Man Your Man Could Smell Like” campaign takes the man to more adventurous places
Fresh off of a win at Cannes, W+K launches a new spot for Old Spice. This time, the “man your man could smell like” is rolling on a log, building a kitchen with his bare hands, swan diving into a jacuzzi, and sitting on a motor bike. Seemingly still single-shot, and still self-deprecatingly reminding you that Old Spice body wash helps you to be a man, man.
The spot is also posted to Old Spice’s Facebook page, where you can hear more from the man himself.