(Pics): Target’s Fashion Show Transforms The Standard Hotel Into A Kaleidoscope
Last night in NYC, Target staged a pretty impressive fashion event called The Kaleidoscopic Fashion Spectacular at the Standard Hotel. The retailer installed dynamic LED lights into each of the 155 rooms on the south facade. Over 60 dancers outfitted with items from Target’s new fall clothing line preformed to a synchronized music program. From the ground, the light show looked pretty insane and the Standard served as a perfect foundation for the show. Especially with the hotel’s history of exhibitionism.
Recent Articles By Dave Pinter 
Dave Pinter is a senior editor at PSFK and focuses on automotive, design and retail news. Dave is a New York based concept designer. He's written and contributed photography for PSFK targeting retail design and branding, automotive marketing and design, and the NYC creative culture scene.
Comments
| TOPICS: | Fashion, Retail |
| TAGS: | Kaleidoscopic Fashion Spectacular, target |
Daily Ideas & Inspiration Email