Ed Cotton: Do Brands Need Better Physical Experiences?

As we get more engrossed in the idea and practice of digital experiences, are we missing out on the opportunity to build better physical experiences with brands?

There’s a huge opportunity here to fuse the world’s of design and art with technology and create something new.

As way of inspiration, I think it’s good to look at the work of artist Olafur Eliasson- who’s spent a lot of time trying to understand how we “see”, manage, react to and interact with space.

(Continue reading here.)

Ed Cotton is the Director of Strategy at BSSP, and is curious about all things relating to brands, marketing and culture. Read more at influx insights

Image by Veer.

Veer has recently relaunched its site, Veer.com, with a simplified, easy to use interface allowing for enhanced and simplified image search.  The site, which is a go-to source for creative and affordable stock photography, illustrations, fonts and merchandise, helps people add style to business, marketing, and personal design projects.