Ed Cotton: The Third Revolution In Online Retail

Online retailers and physical stores with an online presence have gotten to the point where the store experience has been optimized to death.

Online retailers and physical stores with an online presence have gotten to the point where the store experience has been optimized to death.

Most online shopping experiences are bland and highly predictable, but I think all this might be about to change and the third revolution might be upon us.

The first was just getting online, the second was all about improving and enhancing the merchandising and the third is going to be all together different.

Finally, retailers might be starting to realize that the huge advantage of having an online presence is flexibility on a scale that’s unimaginable within the context of a physical space.

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Ed Cotton is the Director of Strategy at BSSP, and is curious about all things relating to brands, marketing and culture. Read more at influx insights

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