Director and producer Erik Proulx is launching the sequel to his film Lemonade, which looked at creative reinvention when people in advertising and design lost their jobs in the recession. In Lemonade Detroit, Proulx and his team focus the camera on the innovators that are trying to rebuild the Michigan city piece by piece. The trailer has just been released – watch below.
A synopsis is given on the website:
“Lemonade: Detroit” is a film about the disarming resilience of a city that can no longer rely on a single industry for its livelihood, and the entrepreneurial strengths of those who are reinventing themselves and their communities.
Instead of sensationalizing blight, “Lemonade, Detroit” will sensationalize hope, told through the intensely personal stories of those who are turning the city into what it will become.
Proulx is a good friend of PSFK and spoke at PSFK CONFERENCE NYC 2010 earlier this year (video here) and he also allowed us to play the video at that event and our recent London one as well. Lemonade Detroit also features Scott Monty who spoke at PSFK SALON DETROIT in August.