PSFK Previews Four Paris Street Art Installations For The Range Rover Evoque Launch
Inspiration from the city of Paris gets folded into each of the four artist created installations.
- 30 september 2010
The past couple of days, PSFK has been crisscrossing the streets of Paris to check out four special pop up installations created for the launch of the new Range Rover Evoque. The Evoque represents a new direction for Range Rover, this vehicle being a crossover designed more for the urban jungle rather than a real one. The official unveiling of the vehicle will take place today at the Paris Motor Show. But to generate some buzz prior to the reveal, Range Rover worked with four Paris based artists to create public installations each interpreting a specific characteristic of the new vehicle. We’ll have some comments from each of the artists on what inspired them while working on the project in a follow up post shortly. For now, here’s a peak at each of the four sites with the artist and their theme listed.
Surface To Air: Sustainability
Yorgo Tloupas/Intersection Magazine: Technology