(Video) Diesel Kicks Ass
A new spot for Diesel Sneakers proudly proclaims that they were not made for running – but are great for kicking asses. The highly visual execution leaves little in question about the humor, attitude and irreverence with which Diesel makes that statement – and feels very much in line with the ‘Be Stupid‘ campaign they embarked on earlier.
The ‘kick ass’ theme doesn’t end with the spot – the entire site is dedicated to images and video of feet clad in Diesel sneakers, allowing visitors to vicariously kick the asses of people that include third-world dictators, difficult next door neighbors and people who don’t pick up their dog’s poo, among others.
While limited in interactivity, the campaign is humorous, potentially shareable – and the visuals from the commercial (including the sneaker) will be hard to shake. Which may be exactly what the campaign was intended for.
Recent Articles By Paloma M. Vazquez 
Paloma is a regular contributor to PSFK. She is also a brand/digital strategist and curious soul. She loves spotting patterns, photographing food, and words. Wanderlust may just be her favorite.
Daily Ideas & Inspiration Email