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(Video) George Parker: Agencies Need To Buy Themselves Back

(Video) George Parker: Agencies Need To Buy Themselves Back

By Piers Fawkes on September 9, 2010

In this ‘transformer’ talk given at a 4As conference earlier this year, marketing author George Parker spoke about the need for agencies to get back into the business of creativity by removing the financial pressures driven by holding companies.

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Advertising, Branding & Marketing, PSFK Video, Work & Business
TAGS:	George Parker

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