Ed Cotton: The Creative Pain And Potential Of Real Storytelling

It’s been said that there are only 7 available plots and many have tried to reduce storytelling down to is barest essentials.

It’s been said that there are only 7 available plots and many have tried to reduce storytelling down to is barest essentials.

However, the power of the story knows few boundaries and we become sucked in and seduced by the twists and tales in the narrative as characters reveal themselves and story lines unfolded.

The reality is that telling really great stories is pretty hard to do, despite what screenwriting courses might tell you. It’s also something that needs some systems like thinking- (take the visual above which is from Harry Potter’s JK Rowling) where she’s charted out a chronology and various plot lines. This is real work!!!

The point I am trying to making, is that communication agencies are frequently telling their clients about the opportunity to tell stories, without really understanding the discipline it takes to make a good one.

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Ed Cotton is the Director of Strategy at BSSP, and is curious about all things relating to brands, marketing and culture. Read more at influx insights

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